Fair cosmetics was the brand made for this project. It was created under the idea of offering fair-trade cosmetics in the market. Fair cosmetics is all about nature, quality and performance. We combined high technology with natural-organic ingredients harvested by hard-working communities around the world, so, while we empower women enhancing their true beauty, we also empower communities by creating fair jobs and salaries.

The mamey seed is the must have ingredient for our products since it has several benefits to the skin and the lashes. This fruit grows in the jungles of the south of Mexico and it has been proved to make lashes grow longer and stronger.

The core line of Fair Cosmetics will be the following:

The three main competitors for the new brand would be the following:

The unique selling point for the new brand would be the ingredient story, along with the brand identity which is all about giving back and enhancing natural beauty.